red line design color story

by 1 September 21, 2010

About six months ago, I began working with a graphic artist and illustrator, Calder Chism to create a logo for Red Line Design, my business. We met over several coffees at the local Starbucks and discussed creativity, working for yourself, the direction of my business and about the name red line design, which, by the way, came from having lived in Chicago along the “red line” train. It was important to me to include my history of living there as it is so near and dear to my heart. Also, I briefly had a consulting business by the same name. Calder was extremely intuitive and knew instantly what I was trying to achieve. He returned to his studio and about two weeks later presented me with 9 logos to choose from. I was teaching a mini course at my son’s middle school during this process so I thought it would be fun for them to vote on their favorites. They did and amazingly enough it ended up being the logo I have today. The reason, I am showing you my logo is that in addition to the design of the logo, I have been in the process of trademarking the name: redlinedesign. Trademarking is a huge process and one that is not guaranteed. Hopefully, in about 30 days I will be able to announce to you all that I am registered with the US Patent and Trademark Office and years of a dream will finally become a realty. Part of creating a logo is also about creating a story to tell your clients who you are. This is part of my story. The other part is the color journey that my business is exploring. The images you see in the board above are just that. When you receive something from my shop it will be hand wrapped with the red and white twine, the red dots and possibly the red and white dotted label. It may have been made with the black and white card stock you see or painted with the paintbrushes shown. The fabric in the corner may also be used and was hand created by me using a piece from my logo. IF you are coming to me for design services you will receive the same care and attention that I have given to developing this image. Or it may just be that you are visiting the blog and want to know more about my creative journey. However you interact with me, I want you to know that a piece of my craft, creativity and love for design will be in everything I do. Thanks Calder for helping me to begin that journey and for taking my ideas and making them a reality. Have a great day.....


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