red line design color story

by Sarah

About six months ago, I began working with a graphic artist and illustrator, Calder Chism to create a logo for Red Line Design, my business. We met over several coffees at the local Starbucks and discussed creativity, working for yourself, the direction of my business and about the name red line design, which, by the way, came from having lived in Chicago along the “red line” train. It was important to me to include my history of living there as it is so near and dear to my heart. Also, I briefly had a consulting business by the same name.

Calder was extremely intuitive and knew instantly what I was trying to achieve. He returned to his studio and about two weeks later presented me with 9 logos to choose from. I was teaching a mini course at my son’s middle school during this process so I thought it would be fun for them to vote on their favorites. They did and amazingly enough it ended up being the logo I have today.

The reason, I am showing you my logo is that in addition to the design of the logo, I have been in the process of trademarking the name: redlinedesign. Trademarking is a huge process and one that is not guaranteed. Hopefully, in about 30 days I will be able to announce to you all that I am registered with the US Patent and Trademark Office and years of a dream will finally become a realty.

Part of creating a logo is also about creating a story to tell your clients who you are. This is part of my story. The other part is the color journey that my business is exploring.

The images you see in the board above are just that. When you receive something from my shop it will be hand wrapped with the red and white twine, the red dots and possibly the red and white dotted label. It may have been made with the black and white card stock you see or painted with the paintbrushes shown. The fabric in the corner may also be used and was hand created by me using a piece from my logo. IF you are coming to me for design services you will receive the same care and attention that I have given to developing this image. Or it may just be that you are visiting the blog and want to know more about my creative journey. However you interact with me, I want you to know that a piece of my craft, creativity and love for design will be in everything I do.

Thanks Calder for helping me to begin that journey and for taking my ideas and making them a reality.

Have a great day…..




Sarah
Sarah

Author


Leave a comment


Also in Blog

Into the Deep Group Show

by Sarah

For the past 10 weeks I have been honored to work along side Catherine Just and 10 amazing women photographers to create a body of work in a master photography class called Into the Deep. I have known Catherine for many years but this was only the second time I have taken a course from […]

Continue Reading →

My Immigration Story

by Sarah

(me – 4th grade – Fall, 1977 – Australia) I have lived in the United States for 40 years. I am a green card holder and in process of becoming a US citizen. Most people do not know this about me. On the surface I look and speak like any other American. I am married […]

Continue Reading →

September Creativity Tips – Starting a Personal Project

by Sarah

“Creativity is a habit, and the best creativity is the result of good work habits” – Twyla Tharp Back in June, I asked you to follow along with a new book I was reading called The Wander Society. I have read about 3/4 of the book. In it, Keri Smith discusses Walt Whitman and the […]

Continue Reading →