Building Your Business the Right-Brain Way

May 09, 2014


Today I am really excited to share a business book by my business coach and mentor, Jennifer Lee. Jenn has been my business coach for about a year now and I can truly say she knows what she is talking about. Before I began in her creative cohort circle, I purchased her first book: The Right-Brain Business Plan: A Creative, Visual Map for Success. If you are like me, business plans can seem like a daunting project but with a little creativity and some fun projects preparing one became a project that I could wrap my head around.

Jenn’s newest book: Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur is primarily about creating sustainable success as you move forward with your business. Defining what success is for you, creating your core message, cultivating connections, community and a strong customer base and how to package your gifts are all discussed in the book and fun projects are added along the way to keep your creative juices flowing.


{featured project: page 37 – creating your core message}

Two of my own projects from our sessions together are featured in the book: The Entrepreneurial Ecosystem and Creating Your Core Message.

Today I will be sharing a little behind how to create an Entrepreneurial Ecosystem. First and foremost, your business needs a BIG vision. It is the strategy behind what you are trying to accomplish. By turning that big vision into something visual it enables you to look at your business in a different light. In the image below, a flower is used as the starting point of the big vision. In order for a flower to grow it needs many things including: sun, water, and soil. The sun refers to where you seek your expert guidance – mentors, business groups etc.; the water is where you receive your support (family, friends, business associates) and the soil is the foundation of your business – what do you have set in place as a solid base for your business?

Within the flower itself you have roots, a stem, leaves, petals and of course your customers (bees); Roots are your core business values; stem: your money goals; leaves are what your business offers; petals what actions you will take to meet your goals and the center of the flower relates back to your core message of your business. You can see Jenn in action over on her site to explain exactly how to put your own Entrepreneurial Ecosystem together.



I am honored to have been featured in the book and you can see my art pieces in the LOOK INSIDE feature on amazon. Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur. Both of Jenn’s book are a must in any creative entrepreneurs library and are great guides that I refer to again and again as my business grows.

Thanks so much Jenn and Stef it is always a pleasure to work with both of you.

If you would like to see more interviews and other artists featured in the book please feel free to check out Jenn’s site for the blogtour list

Have a great weekend everyone.

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