Building Your Business the Right-Brain Way

by Sarah May 09, 2014

rbbiz-book-cover

Today I am really excited to share a business book by my business coach and mentor, Jennifer Lee. Jenn has been my business coach for about a year now and I can truly say she knows what she is talking about. Before I began in her creative cohort circle, I purchased her first book: The Right-Brain Business Plan: A Creative, Visual Map for Success. If you are like me, business plans can seem like a daunting project but with a little creativity and some fun projects preparing one became a project that I could wrap my head around.

Jenn’s newest book: Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur is primarily about creating sustainable success as you move forward with your business. Defining what success is for you, creating your core message, cultivating connections, community and a strong customer base and how to package your gifts are all discussed in the book and fun projects are added along the way to keep your creative juices flowing.

rbbp3

{featured project: page 37 – creating your core message}

Two of my own projects from our sessions together are featured in the book: The Entrepreneurial Ecosystem and Creating Your Core Message.

Today I will be sharing a little behind how to create an Entrepreneurial Ecosystem. First and foremost, your business needs a BIG vision. It is the strategy behind what you are trying to accomplish. By turning that big vision into something visual it enables you to look at your business in a different light. In the image below, a flower is used as the starting point of the big vision. In order for a flower to grow it needs many things including: sun, water, and soil. The sun refers to where you seek your expert guidance – mentors, business groups etc.; the water is where you receive your support (family, friends, business associates) and the soil is the foundation of your business – what do you have set in place as a solid base for your business?

Within the flower itself you have roots, a stem, leaves, petals and of course your customers (bees); Roots are your core business values; stem: your money goals; leaves are what your business offers; petals what actions you will take to meet your goals and the center of the flower relates back to your core message of your business. You can see Jenn in action over on her site to explain exactly how to put your own Entrepreneurial Ecosystem together.

 

rbbp1

I am honored to have been featured in the book and you can see my art pieces in the LOOK INSIDE feature on amazon. Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur. Both of Jenn’s book are a must in any creative entrepreneurs library and are great guides that I refer to again and again as my business grows.

Thanks so much Jenn and Stef it is always a pleasure to work with both of you.

If you would like to see more interviews and other artists featured in the book please feel free to check out Jenn’s site for the blogtour list

Have a great weekend everyone.




Sarah
Sarah

Author


Leave a comment


Also in Blog

Into the Deep Group Show

by Sarah February 15, 2017

For the past 10 weeks I have been honored to work along side Catherine Just and 10 amazing women photographers to create a body of work in a master photography class called Into the Deep. I have known Catherine for many years but this was only the second time I have taken a course from […]
My Immigration Story

by Sarah February 09, 2017

(me – 4th grade – Fall, 1977 – Australia) I have lived in the United States for 40 years. I am a green card holder and in process of becoming a US citizen. Most people do not know this about me. On the surface I look and speak like any other American. I am married […]
September Creativity Tips – Starting a Personal Project

by Sarah September 29, 2016

“Creativity is a habit, and the best creativity is the result of good work habits” – Twyla Tharp Back in June, I asked you to follow along with a new book I was reading called The Wander Society. I have read about 3/4 of the book. In it, Keri Smith discusses Walt Whitman and the […]